We’re looking for new, innovative UK food producers, both medium and small.

1  Apply

Please note: Due to the high volume of forms we receive we are unable to reply to any forms completed by non-UK or non-Food suppliers.

Apply to be considered for the Supply something new scheme. Application forms are available to download from this site and can be submitted by email to supply.somethingnew@sainsburys.co.uk or by post to:

Rachel Chatterton
Supply something new
Regional Trading team
Sainsbury's
33 Holborn
London
EC1N 2HT

2  Applications screened

Sainsbury’s screen applications and draw up a preliminary shortlist of around 20 producers.

3  Shortlisted products sampled

We will request samples and further details on products of interest to the buyer.

4  Meeting invitation sent out

Shortlisted suppliers will be invited to come and meet the relevent team in Holborn in London.

5  Feedback

The producers are given feedback on the day of the forum and told whether they have been successful or not.

6  Successful producers begin induction process

Two weeks after the forum, the successful producers have a meeting with the Sainsbury’s category team. The team includes a product developer, a product technologist, a buyer and representative from supply chain.

Following this meeting, a product brief is issued, product development continues, the producer's site is audited, retail cost prices are agreed and supply chain discussions take place, including the number of days' production and delivery.

We support the 'SALSA' scheme, which offers both mentoring and an audit to determine safety, legality and quality standards of the producer's site. Further details can be found at www.salsafood.co.uk. This will form part of our core due diligence requirement and the product technologist will work with you to establish Sainsbury's specific technical requirements.

Product Developers
Product Developers work with producers to create new products and improve existing ones. They look at the quality and sourcing of the ingredients, how the product fits into the rest of the range and how the packaging will look.

If successful, you’ll mainly work with the Product Developer prior to launching your product.

Product Technologists
Product Technologists manage the technical side of our products. They work with producers to help them understand our technical requirements and how to use our technical systems. They are also responsible for making sure that all our products are safe.

If successful, you’ll mainly work with the Product Technologist prior to launching your product to develop your technical understanding.

Buyers
Buyers are responsible for the commercial aspect of projects. They decide what we sell in the range and how much we sell it for.

If successful you’ll work with the buyer prior to launch to agree costs and post launch to discuss how the product is performing and potential promotions.

Supply Chain
The Supply Chain team co-ordinate the transportation of products from producers to stores.

If successful, you’ll mainly work with the Supply Chain team post launch to manage the delivery of your product into our depots.