- What is Supply something new? View the answer to What is Supply something new?
- Why has Supply something new launched? View the answer to Why has Supply something new been launched
- What sort of producers are you looking for? View the answer to What sort of producers are you looking for?
- How do I apply to be considered as a producer for Supply something new? View the answer to How do I apply to be considered as a producer for Supply something new?
- What happens if my application is successful? View the answer to What happens if my application is successful?
- Is there a minimum size for the producers you're looking to work with? View the answer to Is there a minimum size for the producers you're looking to work with?
- Do I need accreditation? View the answer to Do I need accreditation?
- How long will it take between initial conversations and being listed as a supplier to Sainsbury’s? View the answer to How long will it take between initial conversations and being listed as a supplier to Sainsbury’s?
- How am I assessed internally? View the answer to How am I assessed internally?
What is Supply something new?
Supply something new is a scheme by Sainsbury's, that makes it easier for small and medium–sized suppliers to showcase their products. We continue to look for new UK producers of innovative foods that are truly unique, have an interesting heritage and, most importantly, that taste great.
We're looking for new UK producers of innovative foods that are truly unique, have an interesting heritage and, most importantly, that taste great.
Why has Supply something new launched?
It was launched to help Sainsbury's in our search for truly unique and innovative products, products that are often produced regionally. We recognise that smaller suppliers can often offer production flexibility and great creativity.
We're responding to feedback from small suppliers who say that they find access to the right people at Sainsbury’s difficult. The scheme helps us start conversations.
What sort of producers are you looking for?
We're looking for new UK food producers, both medium and small. We’re looking to find outstanding products that are unique, often with an interesting heritage and, most importantly, that taste great.
How do I apply to be considered as a producer for Supply something new?
It's easy to apply to the Supply something new scheme. We need you to complete a questionnaire, which can be downloaded from this website.
Full details on how to apply are available.
What happens if my application is successful?
Successful applicants will attend a forum where they will each have a 40 minute window to convince our panel that their goods should be sold on the shelves at Sainsbury’s. After presenting their products, producers will be given an immediate answer.
Read more about the process here.
Is there a minimum size for the producers you're looking to work with?
No, if your product offer is exciting enough we will work with you to meet our supply requirements. We’re happy to work with producers of any size, even if you can only supply a few local stores.
Do I need accreditation?
No – it is not essential to have an accreditation to apply to the Supply something new scheme however it significantly helps. If you are successful at the workshop we will work with you to help you meet the Sainsbury’s standards for suppliers.
How long will it take between initial conversations and being listed as a supplier to Sainsbury's?
This will depend largely on your current situation – it could vary substantially from producer to producer. There are lots of factors to be considered but we’ll work with you and hope to see your product on the shelves within 2–6 months.
How am I assessed internally?
The assessment we give suppliers is very heavily weighted towards creativity and innovation with additional focus on current technical, manufacturing and supply capabilities. We’re looking for people who want to work with us and share our goals and values.
