Supply something new is an innovative new scheme from Sainsbury’s, in partnership with Food from Britain, that makes it easier for small and medium-sized suppliers to let us know about their products.

We recognise that many of our customers want to buy food grown or reared locally which reflects regional tastes and traditions. So, the Supply something new initiative will see top representatives from Sainsbury's taking to the road every two months in a search for new, innovative UK suppliers, both large and small. Our Supply something new panel will be looking for products that have something different about them, an interesting heritage and, most importantly, that taste great.

We're encouraging producers to apply to take part in the Supply something new scheme. Successful applicants will attend a workshop where they will each have a 40-minute window to convince our panel that their goods should be sold on the shelves at Sainsbury’s. After presenting their case, suppliers will be given an almost immediate answer and, if successful, could see their products on the shelf in just three months.

Successful producers may start by supplying just a few stores in their region. If their products have a wider appeal, we will help to build their businesses by expanding distribution.